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Socks and sandals, streaky fake tan – the fashion faux pas for Summer

Socks and sandals, streaky fake tan and swimwear a size too small have been named on a list of the most common fashion faux pas. Researchers who polled 2,000 Brits to uncover the top summer no-no’s for both men and women found beer bellies, union jack shorts and thongs on the beach also on the [...]


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Posted by Ben Harrow

A woman’s outfit is 35% weather, 14% plans for the day and 7% mood

A woman’s choice of outfit is influenced 35% by the weather, 14% by her plans for the day and 7% by her mood, a study has revealed. Researchers found that as many as 11 different factors play a part in what women decide to wear when they leave the house in the mornings, including their [...]


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Posted by Ben Harrow

Onesies and leopard print – what men hate about womens’ fashion

Onesies, leopard print and oversized sunglasses have emerged as the fashion fads men hate to see on women. A detailed study of 1,000 men and 1,000 women found men also dislike Ugg boots, hooker heels, jumpsuits and big earrings. Men also seem to be in favour of the natural look, as cheap hair extensions, cheek [...]


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It costs £323 to look a million dollars (INFOGRAPHIC)

CREAMUK full infographic

It costs the average woman £323 to look ‘a million dollars’, a study has found. The figure emerged from a detailed study examining how much it costs the typical female to get that perfect outfit for an upcoming event. The study showed the biggest expense is a new dress coming in at £69.91, followed by [...]


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Posted by Ben Harrow

The ‘cut off point’ – womens’ hairstyles must ‘mature’ at 46

The age of 46 has been revealed as the ‘cut off point’ for a woman’s hair – amid a realisation she can no longer keep her beloved younger style. Experts found moving closer to 50 than 40 marks the time when most women are forced to look in the mirror and make the difficult decision [...]


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Posted by Ben Harrow

Skinny jeans top the list of best-loved fashion items

Skinny jeans have been named Britain’s best-loved fashion item of all time, a survey has shown. The skin-tight denim trousers that became popular a decade ago came top beating classics such as the ‘little black dress’, the biker jacket and even the iconic 60′s miniskirt. The skinny-legged jeans, made famous by the likes of Kate [...]


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Posted by Ben Harrow

250 cuts and 100 hairstyle changes – the lifetime of a woman’s hair

The average woman will work her way through 150 different hairstyles in a lifetime, a study has revealed. Researchers found the typical female will have her hair cut into a different style twice, and try at least one different colour, each year between the ages of 15 and 65. And the main reasons for changing [...]


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Posted by Ben Harrow

Cheryl Cole, K-Mids, Jennifer Aniston and Lorraine Kelly – the style icons for different ages

The average 20-something female dresses like a Cheryl Cole, while women twice her age favour the Jennifer Aniston look, research has revealed. Experts studied the biggest fashion icons for women in Britain today, and found former X-Factor judge Cheryl still blazes the trail for the younger generation. Kate Middleton emerged as the most copied figure [...]


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29 is our crowning glory – the age we reach hair perfection

A woman’s hair looks its best when she reaches the age of 29, it has been revealed – researchers polled 2,000 women in a detailed study of hair habits and found that once a female reaches her late twenties, she has more disposable income to spend on hair care and has ditched the experimental phase [...]


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Top of the Locks – Cheryl Cole’s brunette waves the most copied celebrity hairstyle

Image via Beacon radio on Flickr

Cheryl Cole’s long flowing locks is the most copied celebrity hairstyle in the UK, a study has revealed. The former Girls Aloud singer came top of the poll, with millions of women trying to imitate the star’s brunette locks. And hair stylists Toni&Guy, which is celebrating its 50th anniversary this year, revealed they see more [...]


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