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‘Generation Give-in’- parents spend nearly £500 a year keeping kids up with trends

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Modern mums and dads have become swept up in a ‘Generation Give-In’ style of parenting – by buying children gifts whenever they ask for them, it has emerged. A new study shows parents spend almost £500 a year making sure their children ‘fit in’ at school, feeling compelled to buy their children exactly the same [...]


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Posted by James Coleman

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