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£2.7 billion – the yearly cost of ruined clothes thanks to stains and washing mishaps

Brits wreck £2.7 billion worth of clothes every year – thanks to spills and washing mishaps, a new study has revealed. Researchers found that food and drink stains, rips and even washing them too much or on the wrong setting means millions have ended up binning some of their favourite clothes. Almost nine in ten [...]


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Posted by Ben Harrow

A woman’s outfit is 35% weather, 14% plans for the day and 7% mood

A woman’s choice of outfit is influenced 35% by the weather, 14% by her plans for the day and 7% by her mood, a study has revealed. Researchers found that as many as 11 different factors play a part in what women decide to wear when they leave the house in the mornings, including their [...]


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Onesies and leopard print – what men hate about womens’ fashion

Onesies, leopard print and oversized sunglasses have emerged as the fashion fads men hate to see on women. A detailed study of 1,000 men and 1,000 women found men also dislike Ugg boots, hooker heels, jumpsuits and big earrings. Men also seem to be in favour of the natural look, as cheap hair extensions, cheek [...]


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107 items in the wardrobe – still have ‘nothing to wear’

The typical woman’s wardrobe is crammed with 107 different items of clothing – but she still shrieks: “I don’t have anything to wear” at least once a week, research has shown. Issues over items which have been worn recently or ‘don’t go with the outfit’ are the main reasons for the last-minute panic. Being pictured [...]


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Cheryl Cole, K-Mids, Jennifer Aniston and Lorraine Kelly – the style icons for different ages

The average 20-something female dresses like a Cheryl Cole, while women twice her age favour the Jennifer Aniston look, research has revealed. Experts studied the biggest fashion icons for women in Britain today, and found former X-Factor judge Cheryl still blazes the trail for the younger generation. Kate Middleton emerged as the most copied figure [...]


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The Fashion Diet- shape-wear underwear, black clothes and long tops top the list of slimming tricks

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Wearing black, applying fake tan and carrying an oversized handbag are among the tricks women use to look thin,  a study has revealed. Researchers who carried out a detailed study among 2,000 women found wearing control underwear was the most popular cheat, with long tops which cover rolls also becoming common place. Other tricks include [...]


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Informalwear- 75% of homeworkers regularly work in trackies or pyjamas

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Three quarters of people who work from home admit they regularly sit at their laptop in tracksuit bottoms and PJs, a study has revealed. Instead of getting into their usual work clothes, those who work from home are more likely to stay in whatever they wore to bed the night before, most likely a dressing [...]


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Fashion Sense- men who wear pink shirts earn more, better qualified

Men who wear pink shirts to work earn more and are better qualified than those who favour traditional colours such as white or blue, it has been revealed. Researchers also found men who wear pink are also more likely to get compliments from female colleagues and are typically more confident characters in the office. The [...]


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Living for the Weekend- women are planning Saturday night by Wednesday

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Eager and weekend-hungry ladies have begun planning their Saturday night out by Wednesday afternoon (1.35pm, to be exact), research has shown. The incredible amount of forethought, deliberation and discussion over which outfit, shoes and accessories to wear emerged amid a study of 2,000 women. The precision planning is discussed over ten text messages, three emails, [...]


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Stinging Style- half injured by their clothes

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Millions are injured every year – by their clothes, it has emerged. Figures published by the British Osteopathic Association show around one in two adults suffer aches, pains or injuries from handbags, bras, belts and even hats. Other ‘dangerous’ items include hairbands, sunglasses, thongs, shoes – and even WALLETS, which when placed in front pockets [...]


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