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The Perfect Shopping Trip

Worry Free

NEWS COPY  The perfect shopping trip involves a four hour trawl around stores, a cup of posh coffee and a flapjack – and a modest £131 dent in the bank balance, it emerged yesterday. Researchers who polled 2,000 Brits who shop regularly also found the ideal shopping expedition would include leaving home at 10am for [...]


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Posted by Jack Peat

Social media revealed as a key influence on the nation’s wardrobe

facebook fashion

Brits spend £815 million* to ‘social media proof’ their wardrobe with men spending MORE than women. Research has revealed the influence of social media on our personal style and shopping habits. The research, which polled 2,000 men and women from ages 18 to over 60 highlights the cultural and behavioural shift caused by the democratisation [...]


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Posted by Grant Bailey

Fashion Victims of the US – The Top 10 items most commonly thrown out of the wardrobe

Millions of American men have become fashion victims at the hands of their style-conscious wives or girlfriends, according to a new survey. Two-thirds (66 percent) of U.S. women say their partners’ choice of clothing “just isn’t right” – and nearly half secretly purge their wardrobes of some of the grosser garb. A survey of 1,000 [...]


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Posted by Grant Bailey

Socks and sandals, streaky fake tan – the fashion faux pas for Summer

Socks and sandals, streaky fake tan and swimwear a size too small have been named on a list of the most common fashion faux pas. Researchers who polled 2,000 Brits to uncover the top summer no-no’s for both men and women found beer bellies, union jack shorts and thongs on the beach also on the [...]


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Posted by Ben Harrow

£2.7 billion – the yearly cost of ruined clothes thanks to stains and washing mishaps

Brits wreck £2.7 billion worth of clothes every year – thanks to spills and washing mishaps, a new study has revealed. Researchers found that food and drink stains, rips and even washing them too much or on the wrong setting means millions have ended up binning some of their favourite clothes. Almost nine in ten [...]


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Posted by Ben Harrow

A woman’s outfit is 35% weather, 14% plans for the day and 7% mood

A woman’s choice of outfit is influenced 35% by the weather, 14% by her plans for the day and 7% by her mood, a study has revealed. Researchers found that as many as 11 different factors play a part in what women decide to wear when they leave the house in the mornings, including their [...]


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Posted by Ben Harrow

Onesies and leopard print – what men hate about womens’ fashion

Onesies, leopard print and oversized sunglasses have emerged as the fashion fads men hate to see on women. A detailed study of 1,000 men and 1,000 women found men also dislike Ugg boots, hooker heels, jumpsuits and big earrings. Men also seem to be in favour of the natural look, as cheap hair extensions, cheek [...]


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Posted by Ben Harrow

107 items in the wardrobe – still have ‘nothing to wear’

The typical woman’s wardrobe is crammed with 107 different items of clothing – but she still shrieks: “I don’t have anything to wear” at least once a week, research has shown. Issues over items which have been worn recently or ‘don’t go with the outfit’ are the main reasons for the last-minute panic. Being pictured [...]


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Posted by Ben Harrow

It costs £323 to look a million dollars (INFOGRAPHIC)

CREAMUK full infographic

It costs the average woman £323 to look ‘a million dollars’, a study has found. The figure emerged from a detailed study examining how much it costs the typical female to get that perfect outfit for an upcoming event. The study showed the biggest expense is a new dress coming in at £69.91, followed by [...]


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Posted by Ben Harrow

The ‘cut off point’ – womens’ hairstyles must ‘mature’ at 46

The age of 46 has been revealed as the ‘cut off point’ for a woman’s hair – amid a realisation she can no longer keep her beloved younger style. Experts found moving closer to 50 than 40 marks the time when most women are forced to look in the mirror and make the difficult decision [...]


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Posted by Ben Harrow