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Socks and sandals, streaky fake tan – the fashion faux pas for Summer

Socks and sandals, streaky fake tan and swimwear a size too small have been named on a list of the most common fashion faux pas. Researchers who polled 2,000 Brits to uncover the top summer no-no’s for both men and women found beer bellies, union jack shorts and thongs on the beach also on the [...]


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Posted by Ben Harrow

£2.7 billion – the yearly cost of ruined clothes thanks to stains and washing mishaps

Brits wreck £2.7 billion worth of clothes every year – thanks to spills and washing mishaps, a new study has revealed. Researchers found that food and drink stains, rips and even washing them too much or on the wrong setting means millions have ended up binning some of their favourite clothes. Almost nine in ten [...]


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Posted by Ben Harrow

A woman’s outfit is 35% weather, 14% plans for the day and 7% mood

A woman’s choice of outfit is influenced 35% by the weather, 14% by her plans for the day and 7% by her mood, a study has revealed. Researchers found that as many as 11 different factors play a part in what women decide to wear when they leave the house in the mornings, including their [...]


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Posted by Ben Harrow

Onesies and leopard print – what men hate about womens’ fashion

Onesies, leopard print and oversized sunglasses have emerged as the fashion fads men hate to see on women. A detailed study of 1,000 men and 1,000 women found men also dislike Ugg boots, hooker heels, jumpsuits and big earrings. Men also seem to be in favour of the natural look, as cheap hair extensions, cheek [...]


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Posted by Ben Harrow

107 items in the wardrobe – still have ‘nothing to wear’

The typical woman’s wardrobe is crammed with 107 different items of clothing – but she still shrieks: “I don’t have anything to wear” at least once a week, research has shown. Issues over items which have been worn recently or ‘don’t go with the outfit’ are the main reasons for the last-minute panic. Being pictured [...]


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Posted by Ben Harrow

It costs £323 to look a million dollars (INFOGRAPHIC)

CREAMUK full infographic

It costs the average woman £323 to look ‘a million dollars’, a study has found. The figure emerged from a detailed study examining how much it costs the typical female to get that perfect outfit for an upcoming event. The study showed the biggest expense is a new dress coming in at £69.91, followed by [...]


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Posted by Ben Harrow

The ‘cut off point’ – womens’ hairstyles must ‘mature’ at 46

The age of 46 has been revealed as the ‘cut off point’ for a woman’s hair – amid a realisation she can no longer keep her beloved younger style. Experts found moving closer to 50 than 40 marks the time when most women are forced to look in the mirror and make the difficult decision [...]


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Posted by Ben Harrow

Skinny jeans top the list of best-loved fashion items

Skinny jeans have been named Britain’s best-loved fashion item of all time, a survey has shown. The skin-tight denim trousers that became popular a decade ago came top beating classics such as the ‘little black dress’, the biker jacket and even the iconic 60′s miniskirt. The skinny-legged jeans, made famous by the likes of Kate [...]


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Posted by Ben Harrow

Summer fashion faux pas – thong bikinis for women, socks and sandals for men

The biggest summer fashion faux pas have been revealed in a poll – topped by thong bikinis, socks with sandals and tight swimming trunks. Researchers quizzed 2,000 Brits to uncover the top beach no-no’s for both men and women with muffin tops, saggy swimsuits and sun burn also among the list. Barely-there string bikini bottoms [...]


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The ‘wear by’ date – crop-tops banished by 34, hot pants by 35 (according to women)

Women should ditch belly-bearing crop-tops by the age of 34, and avoid showing off midriffs in bikinis as soon as they reach 40 – according to other women, a study has revealed. Researchers found even if you sport a toned tum and slim body, two thirds of women believe certain clothes should come with a [...]


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Posted by Ben Harrow