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Scouting- women spend more time looking at other women, fashion tops the list

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Fashion is top of the list for green-eyed girls, research has found. A study revealed that women are much more interested in eying up other women than the opposite sex, and their fashion sense is the first thing they notice.

Women clearly understand, as almost half dress to impress their female peers rather than a potential date- even on a night out they’ve got girls in mind, and will dress to appeal to their female cohort.

Overall, half of the 2,000 women polled said they actually ‘enjoy’ comparing themselves to women they work with, befriend or pass in the street, the poll by online retailer Swimwear365 found.

The survey also found that three quarters of women genuinely get a buzz when the do receive a complement from a woman they don’t know.

Surprisingly, women even claim it means more receiving a complement from a woman than it does from a man.

Helen Boyle, stylist for Swimwear365 said:

”There is not a woman on the planet who doesn’t love people watching and having a sneaky look at other women.

”It’s only natural that we compare ourselves and the way we look to how other women dress, do their hair and of course their figure.

”The beach is probably the best place to have a good nose at other women, you don’t usually get to see people half-dressed and in so much detail.

”And of course you can hide behind your sunglasses when you are having a peek.”

The study also found that a competitive one in ten women always want to look the best, but a more realistic 40% said they don’t compare themselves to other women in a spiteful way.

Aside from fashion sense, women clock a rival’s shoes, cellulite and height, alongside where their handbag is from.

Tan and hairstyle are also high up on the checklist.

Others check out women to see if they are thinner than them, while trying to spot dark or unflattering hair roots is also commonplace.

However, nearly half of those polled said they complement women they don’t know on how they look, with the most likely compliment to be about their clothes.

Much nice to other women than men then, as 86% of ladies said they would never dream of going up to a man they didn’t know to pay him a complement.

Helen Boyle continued:

”Women check-out other women because they can relate to them and they know how hard it can be to keep a trim figure or maintain healthy hair, so there is obviously a genuine interest in how other females look.

”Equally when you receive a flattering remark from a woman you don’t know, it does mean more than if it came from a man perhaps as you think they may have an ulterior motive.

”As this research shows, the beach is the prime location for checking-out peoples shapes, sizes, nationalities and even the bikini they are wearing, so it’s wise to remember that on your next holiday.

”We stock thousands of swimwear styles which can cater for any figures, whether you have a curvy shape, a flat-chest or whether you want a one piece swimsuit or the skimpiest of bikinis.”


1. Clothes
2. Hair style
3. Tan
4. Size
5. Cleavage
6. Cellulite
7. Hair colour
8. Boob size
9. Shoes
10. Bag