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Seven out of ten women have ‘done a Liz Hurley’ – and given their man a makeover to improve his image, it emerged yesterday.
Researchers found millions of women have copied Hurley’s remoulding of lover Shane Warne by altering their man’s hair, weight, lifestyle or eating habits.
Others have made dress sense their first priority, encouraging him to ditch scruffy jeans and tatty shirts for smarter, more presentable clobber.
Shedding unsightly beards or growing trendy stubble are also common issues which women address within weeks of meeting a new partner.
The trend emerged amid a study carried out by Wilkinson’s Sword to launch the Movember charity fundraising event to raise awareness of men’s health problems.
Spokesman Jason Shankey, Wilkinson Sword’s Grooming Expert said: ”This research shows there is definitely a ‘Shane Warne effect’ sweeping through the country at the moment.
”The positive effect Liz Hurley has had on Shane Warne’s overall appearance is remarkable.
”And it seems women of the UK want to recreate similar results on their own men.
”A growing number of men are asking for shaving advice as their wives and girlfriends have requested they’re clean shaven.”
The study found nearly one third of women felt they had their boyfriend or husband ‘under their thumb’, with 60 per cent claiming they ‘knew best’ about style and image.
One quarter of those questioned said it had taken them just two weeks to start moulding their new partner in to their perfect man.
Second only to changing the way he dresses, altering his shaving habits to clip facial hair more regularly was the most common change.
One in four women admitted they liked their man to shave more regularly.
Hairstyle was the next most popular alteration with sixteen per cent insist on plucking his eyebrows or nose hair.
Others said they had forced their man to change his aftershave.
One in ten have persuaded them to use whitening toothpaste and a similar amount insisted they cleanse and moisturise more regularly than they did when they were single.
Eating habits also made the top twenty, with orders to break the junk food habit amid late night takeaways most popular.
Around 51 per cent said of those who had changed their man’s diet said their other half now ate more healthily.
Thirty two per cent said they encouraged their other half to save money rather than be in the overdraft by payday and 25 per cent said they got them to talk more and open up about their thoughts and feelings.
Women also pushed their partners to call their family more and spend more time with their mum.
Of the 2,000 women surveyed, 40 per cent said they felt it was a woman’s job to ‘makeover’ their man.
Worryingly, one third said they did it subtly, another third were ‘sneaky’ about it while the rest made it clear to their partner changes needed to be made.
Jason Shankey added: ”Getting involved in Movember is the perfect way for men to claim back their masculinity and grow a manly moustache.
”I’m sure women can forgive a month of facial hair on their partner for such a good cause as men’s health.
”And when December rolls around they can celebrate by shaving it all off to reveal the super smooth, clean shaven look they prefer.”
Top 20 things women change about their men:
1. Dress sense
2. Shaving habits
4. Nose and ear hair issues
5. Shoe choice
7. Plucking eyebrows
8. Improving hygiene
9. Get rid of his beard/moustache
10. Cleanse and moisturise daily
12. Financial responsibility
13. Talking about their feelings
14. Drinking less
15. Watching more chick flicks
16. Call mum more frequently
17. Put the toilet seat down
18. Stop swearing
19. Share the remote control
20. Learn to cook
This research shows there is definitely a 'Shane Warne effect' sweeping through the country at the moment.Jason Shankey, Wilkinson Sword's Grooming Expert